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Mastering Data Mining: The Art and Science of

Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management



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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
ISBN: 0471331236, 9780471331230
Publisher: Wiley
Page: 512
Format: pdf


Product DescriptionBerry and Linoff lead the reader down an enlightened path of best practices. Deshpande, “Multidimensional Data Analysis and Data Mining Dreamtech Press 8. Chakrabarti, S., Cox, E., Frank, E., Guting, R. Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. The third phase of investments is in implementing a .. Mastering Data Mining: The Art and Science of Customer Relationship Management. The second phase of investments is in relationship marketing – loyalty management, target marketing, marketing automation, using a data warehouse and data mining tools for segmentation, profiling, profitability analysis and targeting, and sales campaign management tools. Your Price: $50.99- Mastering Data Mining: The Art and Science of Customer Relationship Management. New York, NY: John Wiley & Sons, Inc. Jim Goodnight, President and Cofounder, SAS Institute. Mastering Data Mining: The Art and Science of Customer Relationship Management List Price: $75.00 List Price: $75.00 Your Price: $39.48- "Berry and Linoff lead the reader down an enlightened path of best practices. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Michael Berry and Gordon Linoff “Mastering Data Mining- Art & science of CRM”, Wiley Student Edition 7. €�Berry and Linoff lead the reader down an enlightened path of best practices.” -Dr.

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